Chicago Black Gay men’s CAUCUS
OUR CHALLENGE:
Over 20K viewers tuned in to learn how to take charge of their wellness. The Chicago Black Gay Men’s Caucus is the oldest and only organization in the city focused exclusively on improving the overall health and well-being of Black gay, bisexual, and same gender-loving men.
Solution:
Chicago Black Gay Men’s Caucus developed the ChiWellness Portal, which features a range of resources and services to support Black gay, bisexual, and same-gender loving men in Chicago around their health and wellness needs. CCG spearheaded the development of the integrated marketing plan and campaign content execution supporting the Portal’s launch. Our geo-targeted campaign strategy was anchored by a shortlist of prolific voices and community leaders sharing their personal, mental wellness journey— each representing a different touchpoint of the Portal.