Chatham Business association
OUR CHALLENGE:
Chatham Business Association (CBA), a small business resource center located on Chicago’s Southwest side, hired Chappell Communications Group to counter the narrative that Blacks are a hard-to-count group by encouraging Southwest residents to complete the 2020 Census.
Solution:
We developed a geo-targeted campaign, #BeCountedIL, to embolden Black and brown people on the Southwest Side to participate in the Census 2020. Participation in this year’s Census is part of a larger fight to counter the narrative that the Black community is a hard-to-count group. Completion is an act to be recognized.
